Effect of Sales Promotion as a Tool on Organizational Performance - (A case Study of Sunshine Plastic Company)

1
Ibojo Bolanle Odunlami and
2
Amos Ogunsiji
1
Business Administration Department, Faculty of Social and Management Sciences,
Ajayi Crowther University, Oyo
2
Department of Accounting and Management Faculty of Management Sciences
Ladoke Akintola University of Technology, Ogbomosho.


Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (1): 9-13
© Scholarlink Research Institute Journals, 2011 (ISSN: 2141-7024)



The objective of this paper is to find out if sales promotion techniques to be adopted at a given time affect the company’s sales volume and also to look at the effect of sales promotion on organizational performance.

http://jetems.scholarlinkresearch.org/articles/EFFECT%20OF%20SALES%20PROMOTION%20AS%20A%20TOOL%20ON%20ORGANISATIONAL%20PERFORMANCE.pdf