Managing Marketing Teams - Information

Managing Marketing Teams
Jay Edwards, Murdoch University, USA
Andrew Honeycutt, Shorter University, USA
Craig Cleveland, Saint Leo University, USA
ABSTRACT
With the emergence of global information and technology, firms have reformulated marketing and
technological teaming in a concert effort to accommodate transnational marketing relationships
that enable firms to compete in a global business society. Given the competitiveness of
organizational distinction and implication, firms have proactively created an internal synergy that
enable marketing teams to better excel in an environment of obscurity and uncertainly. Marketing
management has evolved into phenomena that require constant reassessment of vision, mission,
and strategy in an unrelenting effort to maintain organizational survival and competitiveness in a
global recessive business economy. Information technology has greatly inspired this renewed
sense of competition; moreover, organizations that embrace the challenge of integrating
technology within marketing teams will only become the change agents the business world
community will aspire to duplicate for great strategic advantage.
Journal of Business & Economics Research – January, 2011 Volume 9, Number 1
http://cluteonline.com/journals/index.php/JBER/article/viewFile/943/927


References
El-Ansary, A. I., Zabriskie, N. B., & Browning, J. M. (1993). Sales teamwork: A dominant strategy for
improving sales force effectiveness. Journal of Business and Industrial Marketing, 8(3), 65-72.
Provitera, M. J. (1995). Sales management and sales teamwork. American Marketing Association Summer
Proceedings, 176-184.
Varney, G. H. (1989). Building productive teams. San Francisco, CA: Jossey-Bass
Zenger, J. H., Musselwhite, E, Hurson, K. & Perrin, C. (1994). Leading teams: Mastering the new role.
Homewood, IL: Business One Irwin.