The political marketing planning process: improving image and message in strategic target areas - Information

The political marketing planning process: improving image and message in strategic target areas
Paul R. Baines Middlesex University Business School, London, UK
Phil Harris Manchester Metropolitan University, Manchester, UK Barbara R. Lewis Manchester School of Management, Manchester, UK
Marketing Intelligence & Planning 20/1 [2002] 6-14

Online version available at authors web page  http://phil-harris.com/wp-content/uploads/p6.pdf


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